About
About
Osman Nuri Senel is a founder, entrepreneur, and endurance athlete based in Tampa, Florida. He is the founder of ZHEYTIN, a premium extra virgin olive oil brand developed for the U.S. market, and Bee Prime Prep, an e-commerce preparation, fulfillment, and logistics business.
Osman Nuri Senel is a founder, entrepreneur, and endurance athlete based in Tampa, Florida. He is the founder of ZHEYTIN, a premium extra virgin olive oil brand developed for the U.S. market, and Bee Prime Prep, an e-commerce preparation, fulfillment, and logistics business.
Story
Story
I entered Bilkent University Faculty of Law in 2009. In 2012, while still studying law, I launched my first e-commerce website. The business closed after about a year, but it was my first experience of building a company.
I entered Bilkent University Faculty of Law in 2009. In 2012, while still studying law, I launched my first e-commerce website. The business closed after about a year, but it was my first experience of building a company.
I graduated in 2018 and became licensed to practice law in Türkiye in 2019. In 2020, I left the legal profession to focus on e-commerce and Amazon. In 2022, I moved to the United States.
I graduated in 2018 and became licensed to practice law in Türkiye in 2019. In 2020, I left the legal profession to focus on e-commerce and Amazon. In 2022, I moved to the United States.
Today I am building ZHEYTIN, a premium extra virgin olive oil brand developed for the U.S. market, alongside Bee Prime Prep. In 2025, I attended the Summer Fancy Food Show in New York. ZHEYTIN’s official U.S. launch is planned for November 2026.
Today I am building ZHEYTIN, a premium extra virgin olive oil brand developed for the U.S. market, alongside Bee Prime Prep. In 2025, I attended the Summer Fancy Food Show in New York. ZHEYTIN’s official U.S. launch is planned for November 2026.
For nearly a decade, I've had a personal fascination with olive oil — exploring how it's produced, tasting different varieties, and experimenting with the details that shape its character and quality. What began as curiosity has grown into years of hands-on learning and a deeper appreciation for the craft. Through my Journal, I hope to share some of what I've discovered, the questions I'm still exploring, and the experiences that continue to shape my perspective — from olive oil and building ZHEYTIN to entrepreneurship, endurance sport, and personal observations.
For nearly a decade, I've had a personal fascination with olive oil — exploring how it's produced, tasting different varieties, and experimenting with the details that shape its character and quality. What began as curiosity has grown into years of hands-on learning and a deeper appreciation for the craft. Through my Journal, I hope to share some of what I've discovered, the questions I'm still exploring, and the experiences that continue to shape my perspective — from olive oil and building ZHEYTIN to entrepreneurship, endurance sport, and personal observations.
Timeline
Timeline
2009 — Entered Bilkent University Faculty of Law
2009 — Entered Bilkent University Faculty of Law
2012 — Launched my first e-commerce website while studying law
2012 — Launched my first e-commerce website while studying law
2018 — Graduated from Bilkent University Faculty of Law
2018 — Graduated from Bilkent University Faculty of Law
2019 — Licensed to practice law in Türkiye
2019 — Licensed to practice law in Türkiye
2020 — Left the legal profession to focus on e-commerce and Amazon
2020 — Left the legal profession to focus on e-commerce and Amazon
2022 — Moved to the United States
2022 — Moved to the United States
2025 — Attended the Summer Fancy Food Show in New York
2025 — Attended the Summer Fancy Food Show in New York
Nov 2025 — Completed a full-distance IRONMAN (140.6 miles) in Panama City Beach, Florida
Nov 2025 — Completed a full-distance IRONMAN (140.6 miles) in Panama City Beach, Florida
2026 — Ran the San Diego Marathon; ZHEYTIN’s official U.S. launch planned for November
2026 — Ran the San Diego Marathon; ZHEYTIN’s official U.S. launch planned for November
Values
Values
I try to build with discipline, curiosity, and a long-term view. Years of basketball, tennis, and endurance training taught me the value of steady, consistent work. My first online store closed after about a year, and later I left law to focus on e-commerce. Both experiences taught me that the most useful lessons come from building real businesses, testing ideas, and adjusting along the way. With ZHEYTIN and Bee Prime Prep, I focus on getting the fundamentals right and building for the long run.
I try to build with discipline, curiosity, and a long-term view. Years of basketball, tennis, and endurance training taught me the value of steady, consistent work. My first online store closed after about a year, and later I left law to focus on e-commerce. Both experiences taught me that the most useful lessons come from building real businesses, testing ideas, and adjusting along the way. With ZHEYTIN and Bee Prime Prep, I focus on getting the fundamentals right and building for the long run.
Endurance
Endurance
Sports have long been part of my life. I played basketball from 2002 to 2009 and started playing tennis in 2005. In November 2025, I completed a full-distance IRONMAN (140.6 miles) in Panama City Beach, Florida. In 2026, I ran the San Diego Marathon, and I continue to pursue new endurance goals.
Sports have long been part of my life. I played basketball from 2002 to 2009 and started playing tennis in 2005. In November 2025, I completed a full-distance IRONMAN (140.6 miles) in Panama City Beach, Florida. In 2026, I ran the San Diego Marathon, and I continue to pursue new endurance goals.
Contact
Building businesses. Documenting the journey.
© 2026 Osman Nuri Senel. All rights reserved.
Contact
Building businesses. Documenting the journey.
© 2026 Osman Nuri Senel. All rights reserved.
Contact
Building businesses. Documenting the journey.
© 2026 Osman Nuri Senel. All rights reserved.